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User experience lessons from the classroom

For the past few months I’ve been teaching high school science in a public high school. Its providing fertile ground for experimentation with various UX approaches. So far, the lessons learned seem very applicable to communicating anything.

Attention is precious — and fragile. If you can catch it, however fleetingly, don’t waste it. Don’t overwhelm the channel and don’t get sidetracked. Stay on message and reward users each time you deliver a new piece of information. Make them feel valued and smarter each time they engage with you.

Teaching or brand-building takes thousands of interactions — any one of which can go awry and derail the process. You need to always deliver incremental value with the promise of more on the next interaction and never assume understanding or agreement without testing. And be prepared to start from scratch each day.

Simple lessons really, but hard in practice.

Posted in UX.

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